What Influencer Marketing Can Do For Your Business in 2021
Influencer marketing as a channel for digital marketing focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a l
Getting The Word Out With Earned Creative
“Whatever you do, just make it viral!” enthused a prospective client. And sitting quietly, we nod our heads quietly and cautiously. We totally get it – viral mark
9 Tips to Creating an Effective SEM Ad
Tip 1: The Basics of Creating an Ad Copy Headlines Your headline is the most prominent part of your ad, and it has a big impact on the first impression that your ad makes. Be sure
How the Ad Auction Works
When search engines determine a query has commercial intent (a user is looking for information about a service or product), an auction takes place as soon as the user submits their