Insights

Popular Hashtags are not necessarily the best ones to use. Popular ones like #nature (639M posts) rarely engage followers if you are a brand and might not add much meaning. However, you can still use them to join the wider conversation. In this article, we will present 5 ways for you to research and identify hashtags relevant to your brand. 5 Ways to Identify Relevant Hashtags 1. Hashtagify.me Find the best Twitter hashtags or Instagram hashtags for your brand with Hashtagif

Hashtags enable marketers to amplify their brand’s social media reach and engagement. This article introduces the basics of using hashtags effectively and why you should be using them.  The Basics of What a Hashtag is  A hashtag is a word or phrase preceded by the # symbol.  On social media, it serves to relate a piece of content to specific topics or categories. This enables the content to be easily discovered in on-platform searches and reach more users.  Hashtags do not w

If you manage a business, you will find many competing priorities for your time: running your daily operations, managing your staff, managing your accounts, keeping clients happy and updating your website and social media pages. Social media management naturally ranks low on your priority list but you definitely know by now that it is critical to connect with your target audience frequently with fresh updates and content besides just pushing out product information and gettin