Insights

The way audiences discover, engage with, and connect with brands is evolving faster than ever. Technology is no longer just a tool. Rapid advancements in AI and automation are transforming digital touchpoints. They are shaping what consumers expect from the content they interact with, making personalisation, immediacy, and authenticity the new baseline. For brands, keeping pace is not enough. It is about understanding these shifting behaviours and acting with deliberate inten

The previous article talked about the rise of TikTok and global popularity. This article sourced from Influencer Marketing Hub presents 10 mind blowing statistics that will show you TikTok is here to stay and is not to be ignored. 1. TikTok Users Spend More than 850 Minutes Per Month on the App According to Statista, US TikTok users average 858 minutes per month on the app. This statistic gives information on monthly TikTok app user engagement in the United States in March 2

The social media landscape is ever evolving and TikTok has risen out of nowhere to challenge giants like Facebook, Instagram and Twitter, gaining popularity especially among young people.  If you are not too familiar with TikTok, it is a social media app that allows users to post short videos. Creative user generated content comes in all forms - lip-synced, music, talent, or comedy.  TikTok boasts around 524 million active users worldwide, while in China—where it is known as

Influencer marketing as a channel for digital marketing focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire influencers to get out the word for you who will in turn inspire their followers or community to use your brand or services. Influencer marketing gains importance for e-commerce The Covid-19 pandemic has spurred the growth of e-commerce to record levels of use.

Half a billion new social media users. 1.3 billion years spent using the internet. Trillions of dollars spent on ecommerce. If you’re looking to get your business into the digital marketplace, let us first de-bunk some myths about digital marketing for you. Myth #1 – Digital Marketing is Everything Without denying digital marketing is important to a brand, especially looking at how 2020 has spurred the growth in this area. However, it should be viewed as one part of your ov

This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021.  The announcement that Facebook Analytics is going away at the end of June was quietly published in the Facebook for Business help center. Navigating to analytics.facebook.com now redirects users to the announcement, which reads: “Facebook Analytics will no longer be available after June 30, 2021. Until then, you will still be able to access re