Paid social
Paid Social connects your brand with the people who matter most, exactly where they spend their time.
At Mustard Seed Digital, we design and optimise social advertising campaigns that blend strategic targeting with creative storytelling.
Whether it’s Meta, TikTok, LinkedIn or YouTube, we develop data-led creative strategies that build awareness, drive engagement and convert intent into measurable growth.
Organic reach only takes you so far. Paid social takes you where growth happens.
Paid Social ensures your strongest content reaches the audiences most likely to engage and convert.
We help you move beyond boosting posts by creating audience-led campaigns built on insight, intent and storytelling. Every ad is crafted with purpose, shaped around your customer journey from first impression to final click.
The result is a brand that stays visible, memorable and measurable across all social platforms.
Who this service is built for
Brands wanting to increase reach, engagement and qualified leads through paid social
Companies launching new products, seasonal promotions or multi-phase campaigns
Teams needing structured audience targeting and creative testing frameworks
Businesses aiming to turn social engagement into measurable performance
Organisations wanting ads that connect storytelling with conversion outcomes
if you want to turn social engagement into tangible results, we’ll help you design campaigns that move your audience, and your numbers.
Questions you might have
Answers to common questions about paid social and how it helps your brand grow.
We manage campaigns across Meta (Facebook & Instagram), TikTok, LinkedIn and YouTube, tailoring strategies to each platform’s strengths.
We combine first-party data, platform insights and behavioural targeting to reach audiences that align with your objectives.
Yes. We can produce ad creatives, copy and videos optimised for each platform’s format and audience behaviour.
We focus on metrics that matter — from engagement and cost per click to leads, sales and return on ad spend.
Absolutely. We often combine paid social with search, programmatic and retargeting campaigns for a unified full-funnel experience.