Your performance marketing starts with clarity, precision, and meaningful creativity.
We help brands speak to their most important audiences with purposeful messages, delivered at the moments that move people. Through strategic insight and creative-performance thinking, we turn marketing budgets into measurable business outcomes.
How do we work?
We align your goals into a clear performance roadmap. Every campaign is designed around your audience’s decision journey, guided by insight, powered by creativity, and measured with precision.
At each stage, we refine, optimise, and improve so your ads not only reach people, they create measurable growth.
What you get?
A performance engine rooted in strategy, strengthened by creativity, and accountable to results. You gain clarity on what drives growth, campaigns built for measurable outcomes, and a team that combines senior expertise with boutique attention.
Every ad, audience, and optimisation contributes to long-term brand performance, not just short-term metrics.
Our solutions
Integrated performance marketing strategy
We build integrated performance frameworks that connect awareness, consideration, and conversion into one cohesive growth engine. Anchored in clarity and strengthened by creative-performance thinking, our strategies ensure every channel, message, and touchpoint works together to drive measurable business outcomes.
Let's start planting
It starts with a seed.
Then a plan.
Then growth.
Every great performance strategy begins with clarity. Understanding your audience, your purpose, and the story your brand wants to tell.
At Mustard Seed Digital, we believe that creativity should be meaningful, data should guide every decision, and performance should always serve a long-term vision.
We blend creative-thinking, strategic clarity, and precision targeting so your brand shows up with impact where it matters most. You get a partner who is committed to purposeful growth, who pays attention to the details, and who builds campaigns that deliver visibility, conversion, and measurable business outcomes.
A digital marketing
strategy will help you:
Clarify what truly drives your growth
A clear strategy aligns your goals, audiences, and messaging so every channel, campaign, and dollar has purpose. You gain visibility on what matters, what moves the needle, and what to prioritise for sustained performance.
Build meaningful connections with the audiences that matter
By understanding your customers deeply, you’ll craft messages and creative that resonate. Your brand becomes more relevant, more memorable, and more human across every interaction, from discovery to decision.
Drive consistent, measurable results across platforms
With a unified performance approach, your marketing becomes more efficient and predictable. Every campaign works together toward the same outcome, whether it’s driving leads, building awareness, or accelerating conversions.
Client insights
Our clients are our best stories. From startups to established brands, we work closely with clients to bring ideas to life, solve challenges, and create meaningful results. Here’s how we’ve helped them thrive.
Client:
Volvo CE Asia
Industry:
B2B Industrial
As one of the world’s most established construction equipment brands, Volvo CE Asia needed to strengthen its regional digital presence across diverse markets in North and Southeast Asia. With varying levels of digital maturity and different customer needs, the challenge was to broaden brand visibility while driving deeper product understanding among dealers and machinery buyers.
To support this, we reshaped Volvo CE Asia’s performance marketing approach by refining market segmentation, strengthening product-led messaging, and creating clear journeys from awareness to evaluation. Full-funnel Meta and Google Search campaigns were paired with tailored landing pages, allowing each market to discover, explore, and compare machines in a more structured and relevant way.
This delivered meaningful lift across the region. Top-funnel reach increased by over 50%, mid-funnel engagement rose by nearly 40%, and product-page interactions grew significantly as users spent more time evaluating machines and specifications. The improvements in traffic quality, scroll depth, and high-intent behaviours helped Volvo CE Asia build stronger consideration across key Asian markets while reinforcing its leadership in the construction equipment category.
Client:
BYD Singapore
Industry:
Automotive
BYD Singapore, represented by Vantage Automotive, operates in one of the fastest-growing and most competitive EV markets in the region. With new entrants rising rapidly, the brand needed a stronger full-funnel performance strategy to improve discoverability, drive higher-intent traffic, and convert more test-drive opportunities into qualified leads.
We rebuilt their performance marketing framework across Meta and Google, introducing model-specific landing pages, clearer product-value messaging, and structured campaigns designed for awareness, consideration, and conversion. Our strategy aligned creative, targeting and optimisation to ensure every digital touchpoint, from ad to landing page, supported a seamless lead journey and stronger purchase intent.
The impact was significant: cost-per-lead decreased by over 35%, lead quality improved across key EV models, and test-drive submissions grew by more than 300% within the first year. Higher-intent traffic and clearer landing-page journeys also contributed to stronger conversion rates from paid media, positioning BYD Singapore more competitively within the premium EV segment.
Client:
Qashier
Industry:
Fintech
Qashier is a fast-growing fintech brand serving SMEs across Southeast Asia with smart POS and payment solutions. As competition intensified, the brand needed to strengthen top-funnel awareness, reach more qualified SMEs, and expand visibility across retail, F&B, and service-based audiences.
We rebuilt Qashier’s awareness framework across Meta, tightening audience segmentation, strengthening value-led messaging, and pairing educational content with broader reach optimisation. Content were structured to maximise quality impressions, improve frequency within key merchant groups, and drive more high-intent traffic toward their product pages and merchant stories.
The result was a marked lift in brand visibility: overall reach increased by over 60%, cost-per-thousand impressions improved by nearly 40%, and high-intent traffic to key product pages grew significantly. This awareness-led performance approach expanded Qashier’s presence across priority SME segments, laying a stronger foundation for downstream acquisition.
Let’s turn your digital presence into measurable performance.
