Insights

Brand storytelling isn’t fluff. Discover how meaningful narratives drive digital marketing performance, build trust and turn attention into real business growth.

Explore how creativity and data work together in modern marketing, with insights from B2B and brand campaigns shaped by performance intelligence.

For a long time, marketers were expected to choose sides. Were you the storyteller, the “creative”? Or were you the numbers person, the “performance” specialist? This divide comes from a time when branding was about emotion and performance was about efficiency. One built meaning, and the other built clicks. In today’s digital landscape, the rules have shifted. People don’t experience brands in separate buckets, and neither should marketers. The most effective modern campaigns

Popular Hashtags are not necessarily the best ones to use. Popular ones like #nature (639M posts) rarely engage followers if you are a brand and might not add much meaning. However, you can still use them to join the wider conversation. In this article, we will present 5 ways for you to research and identify hashtags relevant to your brand. 5 Ways to Identify Relevant Hashtags 1. Hashtagify.me Find the best Twitter hashtags or Instagram hashtags for your brand with Hashtagif

Hashtags enable marketers to amplify their brand’s social media reach and engagement. This article introduces the basics of using hashtags effectively and why you should be using them.  The Basics of What a Hashtag is  A hashtag is a word or phrase preceded by the # symbol.  On social media, it serves to relate a piece of content to specific topics or categories. This enables the content to be easily discovered in on-platform searches and reach more users.  Hashtags do not w

If you manage a business, you will find many competing priorities for your time: running your daily operations, managing your staff, managing your accounts, keeping clients happy and updating your website and social media pages. Social media management naturally ranks low on your priority list but you definitely know by now that it is critical to connect with your target audience frequently with fresh updates and content besides just pushing out product information and gettin

For big and small businesses alike, social media is an essential component of your business marketing strategy.  Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing. Number of social network users in Singapore from 2017 to 2020 and a forecast up to 2025 (in

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small bakery in HDB or a big national company. Social media is an essential piece of your business digital marketing strategy that you should not ignore. Social platforms such as Facebook, Instagram and LinkedIn help you connect with your customers, increase awareness about your brand, and boost your leads and sales.  With more than three billion people around the wor

"Whatever you do, just make it viral!" enthused a prospective client. And sitting quietly, we nod our heads quietly and cautiously. We totally get it - viral marketing is awesome. Viral marketing will blow your content all over social media, shared organically by people you don't know. It's a great bragging right. It's sexy. It makes your brand relevant. But what makes a project viral? Is it still relevant in 2021? In today's deluge of content that people are exposed to daily