Account-based marketing & content syndication
In B2B, the right accounts matter more than more accounts.
At Mustard Seed Digital, we design ABM strategies that combine precision targeting with purposeful storytelling. By aligning marketing, sales, and media execution, we help brands reach high-value decision-makers with relevance — and measurable impact.
Every touchpoint is intentional. Every engagement moves closer to revenue.
In B2B marketing, quality always beats quantity.
Broad campaigns generate noise. Account-based marketing focuses effort where it drives real business growth.
We combine audience intelligence, CRM insights, personalised content, and strategic media distribution to ensure your message reaches the right stakeholders at the right stage of the buying journey. By connecting automation, creative, and performance tracking, we turn engagement into pipeline velocityand pipeline into revenue.
Who this service is built for
B2B brands targeting specific industries or enterprise accounts
Organisations with long sales cycles requiring personalised nurturing
Marketing and sales teams seeking tighter alignment and shared KPIs
Businesses scaling lead generation with greater precision and accountability
Brands integrating content, CRM, and paid media into a unified growth engine
If you want to engage the accounts that truly matter, we build strategies that turn intent into opportunity.
Questions you might have
Answers to common questions about account-based marketing and content syndication and how they help your brand grow.
ABM targets specific high-value accounts with personalised campaigns, while content syndication distributes thought leadership and gated assets across trusted media networks to reach qualified prospects at scale.
We use firmographic, behavioural, and intent data to build prioritised account lists aligned with your sales objectives.
Whitepapers, case studies, webinars, industry reports, and personalised landing experiences perform best — especially when aligned to buying-stage intent.
Yes. We integrate seamlessly with your existing CRM and automation platforms to track engagement, lead scoring, and sales progression.
We track account engagement, opportunity creation, pipeline velocity, cost per opportunity, and closed-won revenue to ensure performance accountability.