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Hashtags enable marketers to amplify their brand’s social media reach and engagement. This article introduces the basics of using hashtags effectively and why you should be using them.  The Basics of What a Hashtag is  A hashtag is a word or phrase preceded by the # symbol.  On social media, it serves to relate a piece of content to specific topics or categories. This enables the content to be easily discovered in on-platform searches and reach more users.  Hashtags do not w

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small bakery in HDB or a big national company. Social media is an essential piece of your business digital marketing strategy that you should not ignore. Social platforms such as Facebook, Instagram and LinkedIn help you connect with your customers, increase awareness about your brand, and boost your leads and sales.  With more than three billion people around the wor