Insights

Search Engine Usage Whenever we talk about search engines in Singapore, the first thing that comes to mind is Google. Google’s dominance of search engines has even led it to become a transitive verb where you hear people say, “google it”. According to statista , 95.81% of Singapore at the time of writing use google as their search engine , with yahoo and bing coming in as a far away second and third choice with 1.78% and 1.56% respectively. This brings into focus the topic of

When search engines determine a query has commercial intent (a user is looking for information about a service or product), an auction takes place as soon as the user submits their query. A variety of factors explained below will determine:  An advertiser’s eligibility for the auction. The subsequent order in which eligible ads appear on the page. How much each advertiser will pay if their ad is clicked. Your bid: The first factor is how much an advertiser is willing to pa