Insights

After reading the previous article on the basics of Google display Networks (GDN ), this article talks about essential tips to ensure the target audiences you have on GDN are built properly and to optimse your results. 1. Select the right devices. When setting up a display campaign, it's important to consider where the target audience will be using the product and how they will be signing up. If the user experience is compromised or not nearly as good on a particular device,