Insights

Search Engine Marketing is one method to get your customers to your business website. A lesser known digital marketing method is using Google Display Network or GDN in short that is also found in Google Adwords.  In this article, we will introduce the basic fundamentals of GDN including ad locations and targeting.  Google Display Network (GDN) - What exactly is this? GDN is a system reaching more than 2 million websites and about 90% of internet users around the world. GDN g

When search engines determine a query has commercial intent (a user is looking for information about a service or product), an auction takes place as soon as the user submits their query. A variety of factors explained below will determine:  An advertiser’s eligibility for the auction. The subsequent order in which eligible ads appear on the page. How much each advertiser will pay if their ad is clicked. Your bid: The first factor is how much an advertiser is willing to pa