Insights

Search Engine Marketing (SEM) Keywords Keywords are the backbone of SEM campaigns. With a proper process of keyword targeting, you will be focusing your ad investments and avoiding wasting money. The dangers moving into SEM without prior preparation and monitoring processes is spending unnecessary investments without fulfilling your objectives and worse still, not even realising it.    What are SEM Keywords? SEM keywords are words and phrases that describe your product or se

When search engines determine a query has commercial intent (a user is looking for information about a service or product), an auction takes place as soon as the user submits their query. A variety of factors explained below will determine:  An advertiser’s eligibility for the auction. The subsequent order in which eligible ads appear on the page. How much each advertiser will pay if their ad is clicked. Your bid: The first factor is how much an advertiser is willing to pa