Insights

The social media landscape is ever evolving and TikTok has risen out of nowhere to challenge giants like Facebook, Instagram and Twitter, gaining popularity especially among young people.  If you are not too familiar with TikTok, it is a social media app that allows users to post short videos. Creative user generated content comes in all forms - lip-synced, music, talent, or comedy.  TikTok boasts around 524 million active users worldwide, while in China—where it is known as