Insights

"Whatever you do, just make it viral!" enthused a prospective client. And sitting quietly, we nod our heads quietly and cautiously. We totally get it - viral marketing is awesome. Viral marketing will blow your content all over social media, shared organically by people you don't know. It's a great bragging right. It's sexy. It makes your brand relevant. But what makes a project viral? Is it still relevant in 2021? In today's deluge of content that people are exposed to daily