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Hashtags enable marketers to amplify their brand’s social media reach and engagement. This article introduces the basics of using hashtags effectively and why you should be using them.  The Basics of What a Hashtag is  A hashtag is a word or phrase preceded by the # symbol.  On social media, it serves to relate a piece of content to specific topics or categories. This enables the content to be easily discovered in on-platform searches and reach more users.  Hashtags do not w

If you manage a business, you will find many competing priorities for your time: running your daily operations, managing your staff, managing your accounts, keeping clients happy and updating your website and social media pages. Social media management naturally ranks low on your priority list but you definitely know by now that it is critical to connect with your target audience frequently with fresh updates and content besides just pushing out product information and gettin

For big and small businesses alike, social media is an essential component of your business marketing strategy.  Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing. Number of social network users in Singapore from 2017 to 2020 and a forecast up to 2025 (in