Insights

After reading the previous article on the basics of Google display Networks (GDN ), this article talks about essential tips to ensure the target audiences you have on GDN are built properly and to optimse your results. 1. Select the right devices. When setting up a display campaign, it's important to consider where the target audience will be using the product and how they will be signing up. If the user experience is compromised or not nearly as good on a particular device,

When search engines determine a query has commercial intent (a user is looking for information about a service or product), an auction takes place as soon as the user submits their query. A variety of factors explained below will determine:  An advertiser’s eligibility for the auction. The subsequent order in which eligible ads appear on the page. How much each advertiser will pay if their ad is clicked. Your bid: The first factor is how much an advertiser is willing to pa