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Hashtags enable marketers to amplify their brand’s social media reach and engagement. This article introduces the basics of using hashtags effectively and why you should be using them.  The Basics of What a Hashtag is  A hashtag is a word or phrase preceded by the # symbol.  On social media, it serves to relate a piece of content to specific topics or categories. This enables the content to be easily discovered in on-platform searches and reach more users.  Hashtags do not w

For big and small businesses alike, social media is an essential component of your business marketing strategy.  Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, the users and engagement on major platforms just keep increasing. Number of social network users in Singapore from 2017 to 2020 and a forecast up to 2025 (in

Influencer marketing as a channel for digital marketing focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire influencers to get out the word for you who will in turn inspire their followers or community to use your brand or services. Influencer marketing gains importance for e-commerce The Covid-19 pandemic has spurred the growth of e-commerce to record levels of use.

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small bakery in HDB or a big national company. Social media is an essential piece of your business digital marketing strategy that you should not ignore. Social platforms such as Facebook, Instagram and LinkedIn help you connect with your customers, increase awareness about your brand, and boost your leads and sales.  With more than three billion people around the wor