Insights

Popular Hashtags are not necessarily the best ones to use. Popular ones like #nature (639M posts) rarely engage followers if you are a brand and might not add much meaning. However, you can still use them to join the wider conversation. In this article, we will present 5 ways for you to research and identify hashtags relevant to your brand. 5 Ways to Identify Relevant Hashtags 1. Hashtagify.me Find the best Twitter hashtags or Instagram hashtags for your brand with Hashtagif

After reading the previous article on the basics of Google display Networks (GDN ), this article talks about essential tips to ensure the target audiences you have on GDN are built properly and to optimse your results. 1. Select the right devices. When setting up a display campaign, it's important to consider where the target audience will be using the product and how they will be signing up. If the user experience is compromised or not nearly as good on a particular device,