Insights

When search engines determine a query has commercial intent (a user is looking for information about a service or product), an auction takes place as soon as the user submits their query. A variety of factors explained below will determine:  An advertiser’s eligibility for the auction. The subsequent order in which eligible ads appear on the page. How much each advertiser will pay if their ad is clicked. Your bid: The first factor is how much an advertiser is willing to pa