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You probably hear digital marketers talk about SEM and SEO but have wondered what they are and their differences. This article will talk about both which are essentially different approaches to marketing. For a start, SEO is sometimes seen as the umbrella term that SEM falls under as SEM refers to an advertising approach that utilises paid advertising. SEM drives online traffic via paid ads whereas SEO is about acquiring, monitoring and analyzing organic (unpaid) traffic p

Search Engine Marketing (SEM) Keywords Keywords are the backbone of SEM campaigns. With a proper process of keyword targeting, you will be focusing your ad investments and avoiding wasting money. The dangers moving into SEM without prior preparation and monitoring processes is spending unnecessary investments without fulfilling your objectives and worse still, not even realising it.    What are SEM Keywords? SEM keywords are words and phrases that describe your product or se

Tip 1: The Basics of Creating an Ad Copy Headlines Your headline is the most prominent part of your ad, and it has a big impact on the first impression that your ad makes. Be sure to state what your business does, and highlight your product or service. Description lines These two lines should give more detail about what you offer, or why your customer should visit your website. Final URL The final URL refers to the page your site users will land on after clicking your ad. Thi