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Hashtags enable marketers to amplify their brand’s social media reach and engagement. This article introduces the basics of using hashtags effectively and why you should be using them.  The Basics of What a Hashtag is  A hashtag is a word or phrase preceded by the # symbol.  On social media, it serves to relate a piece of content to specific topics or categories. This enables the content to be easily discovered in on-platform searches and reach more users.  Hashtags do not w

The social media landscape is ever evolving and TikTok has risen out of nowhere to challenge giants like Facebook, Instagram and Twitter, gaining popularity especially among young people.  If you are not too familiar with TikTok, it is a social media app that allows users to post short videos. Creative user generated content comes in all forms - lip-synced, music, talent, or comedy.  TikTok boasts around 524 million active users worldwide, while in China—where it is known as

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small bakery in HDB or a big national company. Social media is an essential piece of your business digital marketing strategy that you should not ignore. Social platforms such as Facebook, Instagram and LinkedIn help you connect with your customers, increase awareness about your brand, and boost your leads and sales.  With more than three billion people around the wor

Half a billion new social media users. 1.3 billion years spent using the internet. Trillions of dollars spent on ecommerce. If you’re looking to get your business into the digital marketplace, let us first de-bunk some myths about digital marketing for you. Myth #1 – Digital Marketing is Everything Without denying digital marketing is important to a brand, especially looking at how 2020 has spurred the growth in this area. However, it should be viewed as one part of your ov