![](https://www.mustardseedigital.com/wp-content/uploads/2021/09/h5-icon-img-content.png)
Content Development
![](https://www.mustardseedigital.com/wp-content/uploads/2022/02/Services-Content-Development-1024x584.jpg)
Communicate your brand values through content that resonates with your audience
Each post fulfils a specific objective
and purpose. Different content formats offer variety and optimise message effectiveness
Communicate your brand values through content that resonates with your audience. Each post should fulfil a specific objective and purpose. Different content formats offer variety and optimise message effectiveness
Content development process:
Create a social media content calendar with optimised publishing dates
Determine the objective and purpose for each post: awareness, engagement, traffic, etc.
Understand the customer journey through the stages of awareness, consideration, purchase, loyalty, advocacy
Select the appropriate content format for each social media platform
Include user-generated content to expose the honest views of your fans and customers
Implement workflows and content approval process among key stakeholders
![a](https://www.mustardseedigital.com/wp-content/uploads/2020/07/h9-img-3.png)
![](https://www.mustardseedigital.com/wp-content/uploads/2021/09/services-pic-1024x682.jpg)
planting the seeds
What we can do for your business to grow
It starts with an idea, a conversation and a need
We specialise in strategising for a diverse portfolio of work and clients, brought together by a shared desire to make sense of a connected world through digital communication.
LET'S GET STARTED