Volvo CE Asia is the regional division of the global construction equipment leader, serving a diverse network of dealers and customers across North and Southeast Asia. The brand is known for innovation, sustainability and dependable performance in heavy machinery.

We partnered with the Asia regional team to lead their social media strategy, supporting both central and local market efforts. Our work included content localisation across key markets, campaign development, dealer engagement and consistent content publishing and reporting. We also supported product storytelling and market-specific campaign planning.

This collaboration strengthened Volvo CE Asia’s regional digital presence, resulting in a 2.9% engagement rate, nearly 600 new Instagram followers organically in 2023, 150 new Volvo CE newsletter subscribers within a month, and a 1.88% click-through rate. The partnership enhanced local relevance, boosted digital engagement across key markets, and increased dealer participation in social campaigns.