BYD is a global electric vehicle brand, and we work with Vantage Automotive, its official distributor in Singapore. As the EV market grows increasingly competitive, BYD Singapore needed a clearer digital narrative and stronger performance-driven campaigns to stand out.

We refreshed their social content strategy, developed landing pages for new models and implemented full-funnel Meta ad campaigns and Google Search ads. Our approach focused on increasing discoverability, driving qualified leads and raising awareness of BYD's unique value proposition in the premium EV category.

This strategy delivered over 5,200 test drive leads in 2023 at a cost per lead of $28.22, assisted in selling over 1,200 cars, and positioned BYD as the number one EV brand in Singapore. The campaign strengthened BYD’s digital presence, improved lead conversion rates, and solidified its brand positioning in Singapore’s evolving EV landscape.