Each post fulfils a specific objective
and purpose. Different content formats offer variety and optimise message effectiveness
Communicate your brand values through content that resonates with your audience. Each post should fulfil a specific objective and purpose. Different content formats offer variety and optimise message effectiveness
Content development process:
Create a social media content calendar with optimised publishing dates
Determine the objective and purpose for each post: awareness, engagement, traffic, etc.
Understand the customer journey through the stages of awareness, consideration, purchase, loyalty, advocacy
Select the appropriate content format for each social media platform
Include user-generated content to expose the honest views of your fans and customers
Implement workflows and content approval process among key stakeholders
What we can do for your business to grow
We specialise in strategising for a diverse portfolio of work and clients, brought together by a shared desire to make sense of a connected world through digital communication.